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Plum is a well-loved Indian beauty brand that prides itself on being 100% vegan and cruelty-free, with a strong focus on science-backed formulations. Founded in 2013 by Shankar Prasad, they emphasize "clean" beauty by avoiding harmful ingredients like parabens, sulfates, and phthalates. Plum Cosmetics has a store in Lulu Mall, Palakkad, where you can find a fantastic range of vegan and cruelty-free skincare, makeup, and haircare products.
Plum Goodness truly shines when it comes to ethical beauty. Every product they offer is PETA-certified vegan and cruelty-free, which means no animals are harmed throughout the entire production process. The brand steers clear of harmful ingredients, opting instead for a thoughtful blend of natural actives and scientific formulations that really get results. Whether you're looking for skincare or haircare, Plum seamlessly merges goodness with performance, making it a top pick for those who care about what they use.
